ELECTRIC SWITCH
2021 Drum Awards | Best Automotive and Transport
The brief was to get drivers to switch to the MINI Electric. So we created social films documenting different archetypes - the ‘Commuter Warriar’ and the ‘Petrol Head’. We followed them driving the MINI Electric, making the switch,
and all the feels that come with it.
The brief was to get drivers to switch to the MINI Electric. So we created social films documenting different archetypes - the ‘Commuter Warriar’ and the ‘Petrol Head’. We followed them driving the MINI Electric, making the switch,
and all the feels that come with it.
FEEL ELECTRIC
2021 Drum Awards | Best Automotive and Transport
How do you make people feel the MINI Electric through radio? You collaborate with the King of sound and world-famous beatboxer Beardyman.
How do you make people feel the MINI Electric through radio? You collaborate with the King of sound and world-famous beatboxer Beardyman.