PG TIPS

^{“Rock Solid” is a powerful relaunch story by PG Tips, with its first major campaign after eight years -

“It’s Not Just Tea. It’s Progress”.

In an overwhelming world, the PG tea break is a place of fresh perspectives inside the noise of life.
A time to check in with ourselves and create a moment of personal progress.

Starring Ashley Walters, Directed by Sir Steve McQueen, and scored by Ezra Collective.}

Followed by OOH which took over the streets of the UK,
which spotlighted moments of everyday progress where we reconnect with our best selves over a cup of PG.