#UNFCKIT

^{In the run-up to COP26, we helped YouTube
give Gen Z a voice in the climate change debate.

The #UnFckIt social campaign, championing sustainability, lasted a month long. We created over 50 assets working in-house with the YT creative team, from making Bretman Rock the voice of a plastic bottle to amplifying voices through empowering illustrations by Lettering artist Leandro Assis.

The campaign featured four original shows - each dedicated to a different key theme relating to sustainability.

They featured actionable things we can all do to reverse climate change and called on governments and corporations to do the same.}